Younger, thinner, firmer: we live in a world of self-optimization. Social media makes us believe that everyday life only has to consist of fitness, smoothie bowls and 17-step skincare routines. 52-year-old stars like Jennifer Lopez, who don’t seem to have a wrinkle on her body, do the rest. The new Brand SlimCOOL is taking a stand against this – with the “healthy ageing approach” and the vision of showing people ways to celebrate their own body and at the same time shape it without stress.
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